SMART BREVITY: The Power of Saying More with Less

by Jim VandeHei, Mike Allen, and Roy Schwartz

How do you get people to pay attention when they're so busy and distracted? Smart Brevity is a communications formula that helps you to cut through the noise and get your point across, faster and better. It teaches you how to write clearly and concisely, say more with fewer words, sharpen your message, and ensure you're understood and remembered.

In this summary, you'll learn:

• What is Smart Brevity, and how it works to communicate information more clearly and concisely in a busy digital world;

• The 4 Cores of Smart Brevity—an attention-grabbing headline, an effective lede/opening sentence, the context, and options to go deeper—and Principles for Effective Communication;

• Practical tips and examples for real-world application, including newsletters, workplace  communication, emails, meetings, speeches, presentations, and social media.

Who should read this:
• Business leaders, marketers, and professionals who wish to improve their communication skills, persuasive skills, and influence.
• Anyone who wishes to communicate more clearly and succinctly, be noticed and remembered.