Change By Design

CHANGE BY DESIGN: How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown

Tired of incremental improvements that don’t create real impact for your organization? Design thinking helps you balance bold breakthroughs with business practicalities, so you can innovate and create solutions that people will truly embrace. This book is a guide to design thinking, giving you a structured process to convert raw insight into innovations with real impact.

In this summary, you’ll learn:

• The common innovation traps and IDEO’s proven methodology to overcome them.
• Design thinking frameworks and fundamentals, including: the 3 spaces of innovation, 3 pillars to human-centered insights, and various success factors.
• Examples and practical tips for how to apply design thinking at individual, organizational, and social levels for systemic change.

Who should read this:

• Business leaders, managers, and entrepreneurs who want to embed innovation into their organizations and create solutions that resonate with people.
• Designers, consultants, and professionals in strategy or product development who want a structured framework for innovation and design.
• Educators, policymakers, and social innovators who want a human-centered approach to tackle systemic issues in health, education, poverty, or public services.