BUILDING A STORYBRAND: Clarify Your Message So Customers Will Listen

by Donald Miller

Marketing campaigns are often a waste of money because of ineffective messages. "Building a StoryBrand" is a detailed guidebook that provides a 7-part framework to help you present a clear, effective message. Use this formula to develop messages that'd capture your customers’ attention and grow your business.

In this summary, you'll learn:

• How customers think and why most marketing campaigns fail;

• The powerful StoryBrand framework. Develop your BrandScript with 7 plot-points to filter out the noise and distill a clear, compelling message;

• The useful examples to get your creative juices flowing; and

• How to implement the StoryBrand to improve your website, align your organization internally and grow your business.

Who should read this:

• Business Owners and Entrepreneurs

• Marketing and Business Executives