FIND YOUR WHY: A Practical Guide to Discovering Purpose for You and Your Team

by Simon Sinek, David Mead, Peter Docker

Most of us can articulate what we do and how we do it, but not why we do what we do. We tend to think, act and communicate from the outside-in (WHAT-HOW-WHY), when the most influential people do the reverse: they think, act and communicate from the inside-out (WHY-HOW-WHAT). In short, they start with WHY. In this book, Simon Sinek, David Mead and Peter Docker provides a step-by-step DIY handbook to help any individual, team or organization to find your why.

In this summary, you'll learn: