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BEN & JERRY’S: THE INSIDE SCOOP – How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

By Fred “Chico” Lager

Ben & Jerry’s started with $12,000 investment in an abandoned gas station. In less than 15 years, it grew to a publicly-traded corporation with annual sales of over $100 million. How did Ben & Jerry’s  achieve that, yet remain one of the most innovative, progressive and socially responsible businesses in the world?

In this summary, you'll learn:

• About Ben Cohen and Jerry Greenfield as unique individuals and entrepreneurs;

• How they conceptualized and grew their start-up; and

• The various struggles and growing pains that the company faced, and how the company overcame them to become one of the leading premium ice cream brand.

Who should read this:
• Entrepreneurs and aspiring entrepreneurs
• Business Owners/ SME CEOs
• Sales & Marketing Executives

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