GREAT BY CHOICE: Uncertainty, Chaos, And Luck—Why Some Thrive Despite Them All

By Jim Collins and Morten T. Hansen

Why do some companies thrive in uncertainty or chaos, while others do not? This book addresses this question and breaks down the myths and reality of what it takes to create lasting success in a fast-changing world. The authors selected only seven “10X companies"out of an initial list of 20,400 companies--all 7 had (a) they beat their industry indexes by at least 10X over 15 years, and (b) did so during times of rapid, unpredictable and dangerous change.

In this summary, you'll learn:
• How to bust common business myths about succeeding in uncertain environments. Find out why 10X companies achieve phenomenal success even though they are not bolder, not more innovative, not faster in decisions or in transforming themselves internally.;
• How to use the 3 key behavioral traits (Fanatical Discipline, Empirical Creativity and Productive Paranoia) to make the vital difference between success and failure; and
• The role of Level 5 Ambition, SMaC Recipes and Luck in times of change and turbulence.

Who should read this:
• Business leaders and strategists
• Consultants, coaches and business trainers