Digital Marketing

Book Summaries Business Management Sales and Marketing

Book Summary – Contagious: Why Things Catch On

Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…

ReadingraphicsFebruary 27, 2021

Book Summaries Business Management Entrepreneurship and Start-Ups Sales and Marketing Sociology & Economics

Book Summary – Hooked: How to Build Habit-Forming Products

Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and…

ReadingraphicsApril 15, 2020

Don’t Make Me Think, Revisited - Book summary

Book Summaries Business Management Human Psychology Science, Technology & Innovation

Book Summary – Don’t Make Me Think: A Common Sense Approach To Web Usability

Building a great website isn't just about technology or design; it's also about understanding human psychology. This Steve Krug Book offers valuable principles and guidelines…

ReadingraphicsJanuary 30, 2020

Book Summaries Business Development Business Management Entrepreneurship and Start-Ups Sales and Marketing

Book Summary – Traction: How any Startup can Achieve Explosive Customer Growth

Most startups fail because they cannot get enough customers before they run out of money. In Traction: How any Startup can Achieve Explosive Customer Growth,…

ReadingraphicsApril 17, 2018