Marketing Strategy

Business Development Business Management Entrepreneurship and Start-Ups Sales and Marketing Tips and Insights

How to Come Up with a Business Idea That Works (in 3 Easy Steps)

Many aspiring entrepreneurs get stuck at the very first step: coming up with a business idea. It can feel like you need a genius moment…

ReadingraphicsSeptember 6, 2025

Book Summaries Business Communication Business Development Entrepreneurship and Start-Ups Professional Development Sales and Marketing

Book Summary – Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World by Russell Brunson

Each of us has the potential to inspire, add value, and lead others with our unique talents and experiences. In Expert Secrets, Russell Brunson shares…

ReadingraphicsJanuary 31, 2025

Book Recommendations Business Management Sales and Marketing

The 7 Best Marketing Books For Brand Awareness and Success

What is your biggest marketing challenge? Are you having trouble finding customers for your product or service? Or perhaps you're finding it hard to stand…

ReadingraphicsOctober 5, 2024

Book Summaries Business Management Entrepreneurship and Start-Ups Professional Development Sales and Marketing

Book Summary – $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

In a world full of marketing messages and distractons, standing out is not just an art; it's a necessity. This is the core message of…

ReadingraphicsNovember 29, 2023

Book Summaries Business Management Entrepreneurship and Start-Ups Professional Development Sales and Marketing

Book Summary – Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Positioning is crucial in business. Yet, few people truly understand what it is or how to do it. In this book, April Dunford explains what…

ReadingraphicsFebruary 28, 2023

Book Summaries Business Development Business Management Sales and Marketing

Book Summary – Purple Cow: Transform Your Business by Being Remarkable

The world of marketing has changed forever, and traditional marketing or traditional advertising—including TV and mass-media advertising—no longer work. The best business strategy to build…

ReadingraphicsMay 28, 2022

So You Want to Start a Podcast - Book summary

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Book Summary – So You Want to Start a Podcast (Kristen Meinzer)

Podcasts are one of the fastest-growing media as people become busier and more mobile. If you’re thinking of starting your own podcast for personal interest…

ReadingraphicsApril 29, 2022

The 1-Page Marketing Plan - Book summary

Book Summaries Business Management Entrepreneurship and Start-Ups Sales and Marketing

Book Summary – The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

There are so many aspects to marketing that it can seem a bit overwhelming and confusing at times. In this book, Allan Dib explains the…

ReadingraphicsMay 25, 2021

Book Summaries Business Management Sales and Marketing

Book Summary – Contagious: Why Things Catch On

Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…

ReadingraphicsFebruary 27, 2021

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Book Summary – Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…

ReadingraphicsNovember 28, 2020

Book Summaries Business Management Entrepreneurship and Start-Ups Sales and Marketing Science, Technology & Innovation

Book summary – Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…

ReadingraphicsMay 31, 2020

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Book Summary – Pre-suasion: A Revolutionary Way to Influence and Persuade

Pre-suasion is about laying the groundwork in advance, so your recipients are already receptive to your message by the time you present it. Such tactics…

ReadingraphicsMay 28, 2020

Book Summaries Business Management Entrepreneurship and Start-Ups Sales and Marketing Sociology & Economics

Book Summary – Hooked: How to Build Habit-Forming Products

Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and…

ReadingraphicsApril 15, 2020

Book Summaries Business Communication Business Management Personal Development Sales and Marketing

Book Summary – Building a Storybrand: Clarify Your Message So Customers Will Listen

Did you know that many companies waste money in marketing because their messages are totally ineffective in the first place? Donald Miller's book provides a…

ReadingraphicsJune 29, 2019

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Book Summary – Traction: How any Startup can Achieve Explosive Customer Growth

Most startups fail because they cannot get enough customers before they run out of money. In Traction: How any Startup can Achieve Explosive Customer Growth,…

ReadingraphicsApril 17, 2018

Book Summaries Business Communication Human Psychology Professional Development Sales and Marketing

Book Summary – Influence: The Psychology of Persuasion

There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to…

ReadingraphicsFebruary 28, 2018

The Ultimate Sales Machine - Book summary

Book Summaries Entrepreneurship and Start-Ups Leadership and Teamwork Operations and Project Management Sales and Marketing

Book Summary – The Ultimate Sales Machine: Turbocharge your Business with Relentless Focus on 12 Key Strategies

To succeed in business, you need to master 3 vital areas: management, marketing and sales. In this book, Chet Holmes breaks down exactly how to…

ReadingraphicsFebruary 15, 2018

Book Summaries Business Communication Business Management Sales and Marketing

Book Summary – Selling the Invisible: A Field Guide to Modern Marketing

If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…

ReadingraphicsNovember 9, 2017

The 22 Immutable Laws of Marketing - Book summary

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Book Summary – The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!

Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing…

ReadingraphicsAugust 26, 2017

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Book Summary – Made to Stick: Why Some Ideas Survive and Others Die

Based on 10 years of study, the Heath brothers answer the question: Why do some ideas succeed while others die? This book provides a practical…

ReadingraphicsJune 14, 2017