LIKE A VIRGIN: Secrets They Won’t Teach You at Business School

By Richard Branson

In this book, business magnate Sir Richard Branson shares his experiences, advice and insights about business and leadership, including how he successfully built the Virgin Group, empowers people, and lives life to the fullest.

In this summary, you'll learn:
• The key business principles and philosophies behind Branson and Virgin's success;
• Tips and perspectives on how to empower and bring out the best in your people, develop your customer services and brand, and improve your management and communication skills;
• How the Virgin Group decides whether to take up business opportunities, and how it handles innovation, learning, and intrapreneurship to constantly reinvent markets;
• How to start and grow your business, including how to fund your business and pitch to investors;
• How Branson manages to have fun, manage his time and balance his personal/family life with his numerous businesses and commitments.

Who should read this:
• Business leaders and managers
• Entrepreneurs, Business Owners and anyone aspiring to start a business