NEVER LOSE A CUSTOMER AGAIN: Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman

It takes a lot of effort and resources to acquire a customer. Yet, many companies lose the bulk of their new customers within the first 100 days. In this book, Joey Coleman shares a step-by-step guide for creating an exceptional customer experience, so you can convert new customers into raving fans, and never lose a customer again. The ideas are applicable for companies of any size or industry.

In this summary, you'll learn:

• Why bad customer experience is costly, and why you should focus on the customers' emotional journey.

• The 8 phases to guide any new customer through, so they can grow to love/trust your brand enough to become your best advocates. The 8 phases are: Access → Admit → Affirm → Activate → Acclimate → Accomplish → Adopt → Advocate.

• The 6 modes of communication and 4 key steps you can use to start enhancing your customer experience across all 8 phases.

Who should read this:
• Business leaders, owners, entrepreneurs, or professionals in sales, marketing and business development.
• People involved in customer service or designing customer experiences